Founding launcher of 5-Minute Crafts and multiple YouTube channels reaching tens of millions. 0-to-1 builder across content, music, and AI.
I'm a 0-to-1 launcher. For 13 years inside TheSoul Group (one of the world's largest digital studios), my job was finding white-space opportunities and turning them into operating businesses with real audiences and real revenue.
That meant building 5-Minute Crafts from a blank channel into one of the most-watched destinations on YouTube. It meant launching channels that collectively reached tens of millions of subscribers. It meant co-leading the team behind TheSoul Sound, the group's music label, now home to viral hit "Busy Bee" (3B+ YouTube streams). And directing the team that built a cutting-edge internal AI-agent platform for content production, now deployed in TheSoul's production pipeline.
I'm the one who sees the format, assembles the team, and ships the thing. Product vision and team orchestration is my edge — I direct, I don't engineer. AI-fluent enough to vibe-prototype with Claude Code when needed, which keeps me unblocked between ideas and execution.
Launched and initially operated. Grew to 80M+ subscribers and became one of YouTube's top-10 most-viewed channels globally during 2018–2021.
Led launch & content ops for a 300M-user viral consumer platform.
Co-led the launch of TheSoul Group's music label. Viral hit "Busy Bee" reached 3B+ YouTube streams; tracks distributed across 150+ platforms.
Originated the concept and led the team that built the demo: AI Operating System where 15 autonomous agents run a YouTube creator's business 360°. Subsequently deployed a related internal AI-agent platform inside TheSoul Group's production pipeline.
The concept I originated, demonstrated by the team I led. The same direction subsequently deployed at scale inside TheSoul Group's production pipeline.
Thirteen years inside one of the world's largest digital studios.
Directed product vision and led the team that built TheSoul's cutting-edge internal AI-agent platform, developed and integrated into the group's production pipeline in 2026. Co-led the launch of TheSoul Sound (3B+ YouTube streams on hit "Busy Bee"). Owned the innovation pipeline across generative AI, creator economy, and emerging platforms.
Owned production strategy for flagship channels serving hundreds of millions monthly. Drove multi-million annual revenue through format innovation, multi-platform syndication, and global brand partnerships.
Conceptualized and launched 5-Minute Crafts. Launched Doodland and additional channels each crossing 10M+ subscribers. Defined the viral-format playbook later replicated across the group's portfolio.
Founded TheSoul's social media operations during early-stage growth. Built the foundational audience-acquisition and distribution systems that became the basis of the company's content engine.
Spotting whitespace and turning it into operating businesses. 0-to-1 is what I do best.
Multi-platform reach at industrial scale. YouTube is home, but I've worked across every major channel.
Direction over implementation. I assemble the right people and ship through them — AI-fluent enough not to need a translator.
